@lauragouillon

I create engaging AR filters and video campaigns for brands, blending sharp visual storytelling with an entrepreneurial, data-driven approach to what makes content actually perform.

My background spans art, interactive media, and product strategy — giving me a rare mix of creative instinct and business sense that brands can rely on. I’ve grown my audience to 960k+ through my aesthetic storytelling and sense of humor.

As an AR Creator,

My TikTok AR effects have gained over 31.5B views worldwide and been tried over 720M times, inspiring fun new trends including “My Red Flags”.

Filters Used By

  • MAX

  • Gorillaz

  • Sydney Sweeney

  • Kylie Jenner

  • Miranda Cosgrove

  • Meghan Trainor

  • Dylan Mulvaney

  • Alec Benjamin

  • Kate Bartlett

  • Chris Olsen

  • Charlie Puth

  • Nicholas Galitzine

  • Safiya Nygaard

  • FINNEAS

  • Carmen and Lupita

  • Tom Felton

  • Joe Jonas

  • JoJo Siwa

  • John Green

As a Digital Creator

I have partnered with over 30 notable brands and artists to strategize, design, deliver, and launch interactive AR and video marketing campaigns.

PRESS

PRESS

Trendsetter

TikTok named my "Red/Green/Beige Flags" effects the #1 trend on TikTok worldwide in 2023, and nominated me as an Industry Disruptor for API Heritage Month.

My 2+ year Uber partnership helped grow their TikTok to 1M+ followers, and my work's been featured in CBS Unstoppable, Techcrunch, Mashable, Her Campus, and more — earning me the nickname "Filter Queen" of TikTok.

See ALL PRESS

FAQ

  • I designed and launched 30+ branded AR filters for clients across industries including:

    • Entertainment (Netflix, Sony Pictures, Prime Video)

    • Tech (Apple, Uber, Yahoo, TikTok, Adobe, Amazon)

    • Beauty (Benefit Cosmetics, Paula’s Choice, LANEIGE)

    • Music (Warner Music, Bruno Mars, MAX, Alec Benjamin)

    • CPG (Coach, Care Bears, Hot Topic, Weight Watchers) 

  • Primarily TikTok, but also Snapchat and soon YouTube.

  • Here’s what you can expect from a typical collaboration:

    Intro call (30 min) - Learn about your creative project goals and upcoming marketing campaigns.

    Creative proposal (2 weeks) - I will prepare a custom creative proposal for you to ideate on and choose from.

    Develop filter (2-4 weeks) - I will design and code the AR filter(s) for your campaign, and share back interactive prototypes along the way to get your feedback and approval.

    Launch - Once approved, we can launch the AR filter on your desired social channels (yours or mine) and track metrics on how it is performing.

  • Here’s what you can expect from a typical collaboration:

    Intro call (30 min) - Learn about your creative project goals and upcoming marketing campaigns.

    Creative proposal (1-2 weeks) - I will prepare a custom creative proposal for you to ideate on and choose from.

    Produce UGC videos (1-2 weeks) - I will script, film, and edit the UGC videos and share back for your feedback and approval.

    Launch - Once approved, we can launch the UGC videos on your desired social channels (yours or mine) and track metrics on how it is performing.

  • As a UGC video creator, I collaborated for 2+ years to produce 75+ UGC videos (travel / food) for @Uber TikTok, helping them grow their channel to 1M+. I also produced 25+ videos for @UberFR Instagram and TikTok in French.

  • Email me at collab@lauragouillon.com to discuss your upcoming creative project and goals.

  • 960k+ followers across my social channels on TikTok (960k), YouTube (27k), Instagram (5k), Snap (1k).

Let’s Collab

I’m open to new projects, including

  • AR Filters (TikTok, Snapchat, YouTube)

  • UGC Videos (posted to your socials)

  • Branded Videos (posted to @lauragouillon)

  • Social Media Strategy & Consulting

AR Filters

Videos